Argonaut Supernaut Launch Streamlines the Details

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When it comes to custom bikes, Argonaut is one of the few brands in the world offering fully custom carbon. Today the brand is launching a new option called the Argonaut Supernaut that helps make it easier to get more bikes in more people’s hands faster.

What that means is inherently less choice but that’s probably a good thing. One of the biggest challenges on both the build side and the customer side of custom bikes is paralysis of choice. Customers become unable to make choices like paint color because it feels so permanent. That slows the process to a crawl and even when a decision gets made it’s unique and therefore slows the process.

As an example, the normal custom RM3 road bike offers choices for custom geometry and custom carbon layup. There are 15 colors you can apply with three variations of application. Every logo has 13 options for color and there are five builds you can add to the frame. That is a lot of choice. The question is if all that choice is necessary.

Argonaut Supernaut GR3 gravel bike — (photo Argonaut)

What is the Argonaut Supernaut?

With the Argonaut Supernaut, there’s less choice. What that will mean for most people is not much other than maybe some spacers instead of a taller headtube. Every frame continues to come from a tiny factory in Bend Oregon and Argonaut has a huge portfolio of bikes the brand has built over the years. Across those builds there’s a bell curve. The Supernaut takes the meat of the bell curve and provides it for purchase.

Instead of a million choices, there’s a gravel bike or a road bike and one build available with only a few choices. The frame itself won’t be custom geometry but there are 13-sizes and you’ll pick the best one based on a bike fit. Your color choice is raw carbon. For the layup, Argonaut shares that “A detailed analysis of different carbon layups allows Argonaut to find the exact point on the displacement curve where the force of the rider’s outputs matches the natural flex of the frame. The resulting sweet spot is where the bike encourages the rider to push harder – dive deeper in the corners, climb more smoothly, descend without limits – and elevate every piece of the rider’s capabilities.”

Argonaut D33 wheelset — (photo Argonaut)

New Argonaut wheels

Along with the Supernaut, Argonaut is launching a new wheel option. If you look at the specs in the builds below, you’ll see the brand actually has two new wheel options. Only one is officially launching today though and that’s a gravel wheel.

The new gravel wheel is the D33. As the name suggests it’s a 33mm rim depth plus a 28mm internal rim width. Weight is quoted at “375g per rim and 1269g for the complete wheelset.” Hitting that weight relies on a full build package of Carbon-Ti hubs with straight-pull DT Aerolite spokes.

Argonaut builds the rims in Bend Oregon and does the assembly. Final price is $2,800.

Available Argonaut Supernaut build options

First start with choosing road or gravel then visit the Argonaut website. Options available are listed below.

Supernaut GR3 gravel bike

Paint is raw carbon with Caribbean Pearl accents and a matte Cerakote protective coat

The groupset choice is SRAM Red XPLR 13-spd (with optional Ceramic Speed OSPW upgrade) or Shimano GRX/XTR Group with e13 Helix Cassette and Ceramic Speed OSPW

Ceramic Speed T47 BB

Argonaut D33 Wheels

Enve Integrated Cockpit and Seatpost (Enve one-piece bar/stem upgrade available)

Schwalbe Tires

Silca Bar Tape

Selle Repente Artax GLM Saddle

MSRP: $15,900